PRIVACY POLICY

Applicable to: SANQOO GLOBAL PTE. LTD.

Last Updated: 2026/04/16

SANQOO GLOBAL PTE. LTD. ("we", "our", or "us") operates the mobile game application (the "Service").

This Privacy Policy explains how we collect, use, and share information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

1.1 Device and Usage Data

1.2 Advertising Identifier

1.3 Approximate Location Data

2. HOW WE COLLECT INFORMATION

We collect information through:

3. THIRD-PARTY SDKS AND SERVICES

Additional Google Analytics and Advertising Disclosure

Our application integrates Firebase, Google Analytics (GA4), Google Signals, and may subsequently use Google Ads-related services for app behavior analytics, user experience optimization, ad attribution, advertising performance measurement, and personalized advertising display.

Data Collection Scope

We automatically collect anonymized and de-identified non-sensitive information, including device model, operating system version, mobile advertising identifier (AAID), network type, in-app access and behavioral events, session duration, and approximate geographic location at the country/region level.

Through Google Signals, we may also collect aggregated audience characteristic data, such as age range and gender, from users who are signed into their Google accounts and have enabled ad personalization. All collected data is processed in a de-identified manner and cannot be used to directly identify any individual user.

Purpose of Data Usage

The collected data is used for application usage analytics, product feature optimization, user retention analysis, advertising install attribution, advertising performance evaluation, and subsequent Google Ads audience targeting and remarketing activities.

Data Sharing

We may share the above-mentioned anonymized device data, behavioral data, and advertising identifiers with Google as a third-party data processor solely for analytics, advertising attribution, ad optimization, and compliant personalized advertising purposes. We do not sell any user personal information to unrelated third parties.

User Control and Management Rights

  • Disabling or resetting the advertising identifier and disabling ad tracking permissions within the mobile device system settings;
  • Logging into their Google account settings to disable personalized advertising and disable Google Signals-related data collection.

After disabling personalized advertising, users may still receive non-personalized advertisements, which will not affect the normal use of the application.

Data Retention

Relevant analytics and advertising statistics data will only be retained for the period necessary for business operations and legal compliance requirements. Upon expiration of the retention period, such data will be anonymized, deleted, or securely destroyed automatically.

We use third-party services integrated via Quick SDK or directly integrated SDKs to provide analytics, advertising, attribution, and game functionality.

These include:

3.1 Attribution and Analytics

AppsFlyer (mobile attribution and analytics) — helps us measure install attribution, in-app events, and campaign performance.

3.2 Advertising Mediation

Unity LevelPlay (formerly ironSource mediation) — helps us serve and optimize in-app advertisements from multiple ad networks.

3.3 Advertising Networks

We may work with advertising partners including but not limited to:

These partners may collect and process advertising identifiers and usage data to provide personalized or non-personalized ads.

3.4 SDK Integration Platform

We use Quick SDK (a third-party integration platform) to simplify integration of analytics, advertising, and attribution SDKs. Quick SDK itself may facilitate data transmission between our application and integrated third-party services.

3.5 Firebase Services

We may use Google Firebase for analytics, crash reporting, and performance monitoring.

4. HOW WE USE INFORMATION

We use collected data to:

5. ADVERTISING

Our Service contains advertisements.

Advertising partners may use advertising identifiers, device information, and usage data to deliver personalized or contextual ads.

You may opt out of personalized ads via your device settings.

6. DATA SHARING

We do not sell personal data. We do not sell, trade, or rent your personal information to third parties for their own marketing purposes.

However, we may share data with third-party service providers listed above strictly for analytics, advertising, attribution, and app performance optimization.

Data shared with third parties is limited to what is necessary for the purposes described above and is subject to the data protection obligations of these service providers.

California Consumer Privacy Act (CCPA/CPRA) Compliance

For California residents, you have the right to:

Do Not Sell My Personal Information

We may share advertising identifiers (such as IDFA, GAID, AAID), device information, and usage data with advertising partners for personalized advertising, which may be considered a “sale” or “sharing” of personal information under California law.

You may opt out of the sale or sharing of your personal information by:

We support the Global Privacy Control (GPC) signal. If you send a GPC signal from your browser or device, we will honor it as an opt-out request.

7. DATA RETENTION

We retain data only as long as necessary to provide the Service or comply with legal obligations. Specifically:

When data is no longer needed, it is securely deleted or anonymized.

8. DATA SECURITY

We implement reasonable technical and organizational security measures to protect your data, including:

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. DATA DELETION AND USER REQUESTS

You may request deletion of your personal data at any time by contacting us at shanqugame@gmail.com.

Upon receiving a verified deletion request, we will:

Please note that some data may be retained if required by law or for legitimate business purposes (e.g., fraud prevention).

10. INTERNATIONAL DATA TRANSFERS

Your data may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

11. CHILDREN'S PRIVACY (COPPA Compliance)

Our Service is not intended for children under the age of 13, and we do not direct the Service to children under 13.

We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will immediately delete such information.

For users under 13:

Parents or legal guardians may contact us to review, delete, or restrict the collection of their child’s information.

12. YOUR RIGHTS

Depending on your jurisdiction, you may have rights to:

You may contact us at shanqugame@gmail.com to exercise these rights. We will respond to your request within 30 days.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically.

14. CONTACT US

If you have any questions about this Privacy Policy, please contact us:

Email: shanqugame@gmail.com

Company: SANQOO GLOBAL PTE. LTD.